The Story Behind “The Graceful Goddess” On Rolls Royce Cars

There are some logos that are instantly recognizable. Everyone knows what it means if you see golden arches in the sky just as everyone knows what a red “swoosh” stands for. Car logos are especially easy to recognize, but the funny thing is that while many people can recognize car brand logos they don’t know where they came from or how they came to be. If you want to learn more about Rolls Royce cars, learning about the “graceful goddess” is a great way to start.

The figure on the Rolls of a young woman who has a finger to her lips, ostensibly to hide a relationship, is one vehicle brand that is very easy to recognize. But most people don’t know how the statue came to be the ideal figurine for the front of a Rolls Royce.

As it turns out it was the managing director of the company, Claude Johnson, who decided to commission a friend to create the image. Charles Robinson Sykes was a well-known artist who took on the task to design a mascot that, as Mr. Johnson said, would “convey the spirit of Rolls Royce”. They wanted the image to show speed and silence, harnessing great energy and superb grace.

The artist took on the challenge and the result was the Spirit of Ecstasy, which is often referred to as the Graceful Goddess. From 1920 and on the beautiful creation became the standard fitting for all Rolls Royce Cars. Go into a Palm Beach Rolls Royce dealership and you’ll see a sea of Goddess beckoning you to give the brand a try and experience true, all-encompassing luxury.