Best Ultra-Luxury SUV Award Goes to the Rolls-Royce Cullinan

“Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be.” –Tarik Moataz, Rolls-Royce Brand Manager, Doha, Qatar

Since its customers expect to go everywhere in complete luxury, Rolls-Royce is happy to oblige. Its groundbreaking Cullinan was recently named the “Best Ultra-Luxury SUV” at the Golden Steering Awards in equally luxurious Sealine Beach in Qatar. This award is the most prestigious among the 16 categories recognized at the event, which was thrown by Arab Motors magazine and Xtork magazine.

Judges carefully scrutinized every detail, including off-road capability, design, quality, handling, comfort, safety, practicality, and durability. The Rolls-Royce Cullinan came out on top, winning the most coveted of the Golden Steering Awards.

The Rolls-Royce Cullinan is, of course, superbly engineered and designed to meet owners’ definition of luxury. It includes thoughtful touches, such as the ability to lower the car by 40mm at the touch of a button. This allows for much easier ingress into the vehicle.

Owners will also enjoy the Viewing Suite. Two gorgeous leather rear-facing seats on the tailgate glide out of the rear compartment with the touch of a button. A cocktail table slides into place, allowing owners to stop wherever their fancy strikes and enjoy a world class picnic. Various Recreational Modules add to the fun: from fly fishing and photography to rock clinging to kite boarding, your Rolls-Royce will accommodate itself to your favorite activities.

But as “Best Ultra-Luxury SUV,” the Cullinan was also expected to handle rough and tumble terrain. It does so with skill and agility. Its handling and performance is dialed in to deliver a smooth ride on even grueling surfaces.

Rolls-Royce cars lead the pack in various areas; we’re happy to say that the Cullinan can compete against any luxury SUV and come out as a winner.