Rolls-Royce SUV Cullinan and Dawn Hit the Slopes

Rolls-Royce doesn’t just craft some of the finest motorcars in the world – though that is certainly enough! The iconic brand is also committed to wrapping owners and prospective owners in luxury that goes beyond their vehicles. Their innovative Social Hotspot programme, for example, brings the refinement of the Rolls-Royce SUV Cullinan, Dawn, and other beauties to exclusive locales to allow owners and those who want to learn more to do so in true comfort and style.

The current Hotspot is the Courchevel 1850, a prestigious Alpine resort in France. Current Rolls-Royce owners and prospective patrons will be able to enjoy the peerless Rolls-Royce SUV Cullinan – on road or off in this exclusive environment. The Dawn, Rolls-Royce’s incomparable Drophead Coupe, will also be in attendance.

Cullinan and Dawn: Rolls-Royce Chauffeurs

At the awe-inspiring Le Lana Hotel from February 18 to March 10, an impressive collection of bespoke Rolls-Royce models will hit the slopes. During the day, clients can drive the Dawn and Cullinan to get a feel for their power, performance, and refinement. They will also enjoy chauffeur-driven rides in the Cullinan to and from the piste. During evenings, exclusive gatherings will give them a chance to meet and greet fellow lovers of luxury.

There will also be a bespoke commissioning suite for those who wish to craft their own motorcar with the world’s best design team.

Rolls-Royce Motor Car regional director, Julian Jenkins, says, “Our presence here is indicative of the marque’s unique approach to connecting with its audience – truly bespoke and a reflection of the brand’s deep understanding of its customers. Furthermore, we are thrilled to have the opportunity to demonstrate that Cullinan is truly Effortless Everywhere in this beautiful and challenging environment.”

You do need to travel to Courchevel to enjoy the Rolls-Royce SUV Cullinan or the Drophead Coupe Dawn. But certainly do if the urge strikes you! All you need to do is visit the experts at Rolls-Royce Palm Beach.