The Rolls-Royce Inspiration Rooms

February 03, 2017

Rolls-Royce Wraith | Braman Rolls-Royce

It should come as no surprise that Rolls-Royce is an inspiration, a torch to which others are drawn, and which many try to imitate. The brand is known for its quality and expertise. Artistry and attention to detail. So when the home of Rolls-Royce in Greenwood, England did a bit of expanding, it’s no surprise that these three additional rooms are all stunning – and truly inspired.

Take a moment to look at your Rolls-Royce Wraith, Dawn, Phantom, or Ghost Then sit back and consider if the car were transformed into a room. Perfection at every turn. Comfort. Luxury. Art with flowing lines and eye-catching designs. The brand’s design geniuses created the Inspiration Rooms to empower customers to take part in the making of history.

Each and every item in these rooms, from the chairs to the images on the walls to the exquisite – and readily apparent – craftsmanship are meant to be thought-provoking as well as nurture discussion and creativity. This is the kind of perk that the Rolls-Royce bespoke program can offer, and it gives some true insight into the creators. Bespoke customers are invited into an exclusive club. They are taken through the process of creating their dream car, step by step, and in complete luxury, starting with the Goodwood Studio. Here the pursuit of perfection begins.

From there, they visit the Rolls Study, where they can write their exact specifications on a card that goes in the Rolls-Royce vault. Next, they are treated to a tactile experience with textures and colors in the Royce Atelier. Elite customers get a rare glimpse inside the magic of marque.

The next time you see a new Rolls-Royce for sale, take a moment to appreciate the work that goes into it. Each line, each stitch, each glint in the paint. All of these elements have been painstakingly put together just for you. Just as the rooms echo the work and effort put into each car, you can easily see how they all relate once you take the time to see past just the car and into the company itself.

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