First Rolls-Royce SUV is Named After a Diamond

When Rolls-Royce enters a new market, it doesn’t doesn’t do so quietly or lightly. The venerable brand makes a statement with each new Rolls-Royce for sale. Meticulous planning and earned celebration always accompany each roll out of a new Rolls-Royce for sale – and this is doubly true of its first SUV. But what’s the perfect name for a new shining star?

A Flawless Diamond

Cullinan.

The Cullinan diamond is the largest flawless diamond ever discovered. Since it was found in 1905, no other flawless diamond has surpassed it. The 1.5 pound rock is owned by Queen Elizabeth today.

Three years in planning, design and engineering mean the Rolls-Royce Cullinan will come to the table with an extraordinary amount of thoughtfulness. As CEO Torsten Muller-Otvos stated, it has a “clarity of purpose.” Cullinan is certainly an apt name.

The SUV has been tested across the world, in all types of environments. Many luxury brands make SUVs and crossovers that don’t really fulfill the needs of true off-road driving. They make cars that look like they could go off-road but can’t get the job done when they get there.

Raising the Bar on a New Rolls-Royce For Sale

This is why Rolls-Royce has tested the Cullinan so extensively – in desert, mountain, canyon and snow driving, on-road and off-road, in perfect conditions, in driving rain, and in blizzards. This is a true SUV with superb acceleration and handling on tight turns, whether on good roads or bad. It’s combined with remarkable off-road power and capability.

Expect the Cullinan – featuring a luxurious design packed with capability – to be shown publicly later this year. Visit a Rolls-Royce dealership today to get an idea of how this maker is creating classically elegant vehicles that perform better than every other.