Rolls-Royce Phantom Prices: What to Expect for 2025

If you’ve ever dreamed of owning one of the most luxurious cars in the world, the Rolls-Royce Phantom is probably at the top of your list. Known for its timeless style, handcrafted details, and smooth ride, the Phantom is the kind of car that makes a statement wherever it goes. But how much does it cost to own one of these incredible machines? In this guide, we’re taking a closer look at the Rolls-Royce Phantom price for 2025 and what you can expect if you’re thinking about adding this masterpiece to your collection.

We’ll also talk about how the classic Rolls-Royce Phantom VII set the stage for today’s Phantom and why this car is in a league of its own.

Why the Rolls-Royce Phantom Is So Special

Before we dive into the details of pricing, it’s important to understand what makes the Rolls-Royce Phantom such a standout in the world of luxury cars. After all, when you’re considering investing in a vehicle like this, you want to know exactly what you’re getting for your money. And with the Phantom, you’re getting something far beyond transportation—you’re getting a true work of art and a unique driving experience.

What Makes the Rolls-Royce Phantom Different?

The Rolls-Royce Phantom isn’t your everyday luxury car. It’s in a class of its own for a few very good reasons. Let’s take a closer look at what makes it so special.

Craftsmanship That’s Second to None

One of the biggest things that sets the Phantom apart is its craftsmanship. Every Phantom is built by hand at the Rolls-Royce factory in Goodwood, England. This isn’t a mass-produced car that rolls off an assembly line. Each Phantom is carefully put together by a team of skilled craftspeople who focus on the smallest details.

Here’s what makes the craftsmanship so unique:

• Hand-Built by Experts: Each Rolls-Royce Phantom is assembled by hand. Skilled technicians work on each component with extreme care and precision.
• Bespoke Customization: Every Phantom is tailored to the owner’s personal preferences. From the paint color to the stitching on the seats, the options are almost endless.
• Rare and Exotic Materials: Rolls-Royce uses the finest materials in the world, including hand-stitched leather, rare woods, and custom metals. Some owners even request materials like gold or diamonds to be used in their cars.
• Attention to Detail: No detail is too small. Whether it’s the perfectly smooth wood veneer on the dashboard or the exact placement of the Rolls-Royce logo on the wheel hubs (which always stays upright!), everything is carefully considered.

Common Question:
How long does it take to build a Rolls-Royce Phantom?
Building a Phantom typically takes several months from start to finish. It depends on how customized the car is. Some of the more elaborate bespoke designs can take even longer.

A Ride Like No Other

The Rolls-Royce Phantom doesn’t just look impressive—it offers a driving (or riding) experience that few other cars can match. It’s designed to make you feel like you’re gliding on air, whether you’re in the driver’s seat or relaxing in the back.

Here’s what makes the ride so extraordinary:

• Silent and Smooth: One of the most talked-about features of the Phantom is how quiet it is. Rolls-Royce engineers added hundreds of pounds of soundproofing to make sure the cabin stays peaceful. Some say it’s quieter than most recording studios!
• Effortless Power: The Phantom comes with a powerful 6.75-liter V12 engine that delivers smooth, steady power. It accelerates effortlessly, without any jerky movements or engine noise. Rolls-Royce calls this “waftability”—the sensation of gliding rather than driving.
• Comfort Like No Other: Whether you’re driving or being driven, the Phantom’s suspension system makes bumps in the road disappear. The car seems to float over uneven surfaces.
• Rear-Seat Luxury: Many Phantom owners prefer to ride in the back, where the real magic happens. The rear seats are like first-class airplane seats, with options for reclining, massage functions, and even footrests.

Common Question:
Is the Rolls-Royce Phantom hard to drive?
Not at all. Despite its size and presence, the Phantom is surprisingly easy to drive. The steering is light, and the technology helps you maneuver with ease. But many owners choose to have a chauffeur so they can enjoy the backseat luxury.

Interior: A Private Retreat on Wheels

Step inside a Rolls-Royce Phantom, and it feels like entering a different world. Every inch of the interior is designed to create a space that’s calm, luxurious, and personal.

Here’s why the interior is so special:

• Bespoke Designs: Owners can customize everything, from the type of leather to the color of the stitching and even custom embroidery. Some choose to have artwork, family crests, or personal designs woven into the fabric or etched into the wood.
• Starlight Headliner: One of Rolls-Royce’s most famous features is the starlight headliner. Tiny fiber-optic lights are handwoven into the ceiling to create the look of a starry night sky. You can even choose the pattern—some owners replicate the stars on the night they were born!
• Quiet Comfort: The interior is so well insulated that it’s nearly silent. It’s like having a private sanctuary while you travel.
• Luxury Materials Everywhere: You won’t find plastic anywhere inside a Phantom. It’s all high-end materials like lambswool floor mats, polished metal, and fine wood.

Common Question:
What is the Starlight Headliner?
The Starlight Headliner is a feature where hundreds (sometimes thousands) of fiber-optic lights are hand-placed in the ceiling, creating a custom night sky effect. It’s one of the most popular options and is often personalized.

The Design: Timeless and Iconic

From the outside, the Rolls-Royce Phantom is a showstopper. Its design is elegant, powerful, and unmistakably Rolls-Royce.

• The Pantheon Grille: The front grille of the Phantom is a signature design feature. Inspired by classical architecture, it gives the car a commanding presence.
• The Spirit of Ecstasy: The small statue on the front of the car is called the Spirit of Ecstasy. It’s one of the most recognizable symbols in the automotive world. And yes, it retracts automatically to keep it safe!
• Elegant Proportions: The Phantom’s long body and clean lines give it a sense of grace and strength. It’s designed to look impressive but timeless, never flashy.

Common Question:
What is the Spirit of Ecstasy?
It’s the small sculpture on the hood of every Rolls-Royce. It represents speed, elegance, and grace. The figure leans forward, arms outstretched behind her like wings.

Technology That Blends In

While the Phantom is all about old-school craftsmanship, it’s also packed with the latest technology. The difference is that Rolls-Royce hides the tech so it doesn’t ruin the car’s elegant look.

• Hidden Screens: The dashboard features digital screens, but they can be hidden behind wood panels when not in use.
• Advanced Safety: It comes with all the modern safety features like lane departure warnings, adaptive cruise control, and night vision.
• Entertainment Options: Rear-seat passengers can enjoy built-in screens, premium sound systems, and wireless charging.

Common Question:
Does the Phantom have modern technology?
Yes. It has cutting-edge tech for safety, navigation, and entertainment. But it’s designed to stay hidden unless you need it, keeping the cabin clean and uncluttered.

The Ultimate in Luxury and Comfort

When people ask why the Rolls-Royce Phantom is so special, the answer is simple: there’s nothing else like it. From its handcrafted details to its smooth, silent ride, the Phantom delivers an experience you can’t find in any other car. Whether you’re behind the wheel or sitting in the backseat, it’s pure luxury from start to finish.

And for many owners, the Phantom becomes more than a car—it’s a statement, an heirloom, and a one-of-a-kind work of art.

Rolls-Royce Phantom Price: What You’ll Pay in 2025

Now, let’s get to the big question: what is the Rolls-Royce Phantom price for 2025?

Starting Price for the 2025 Rolls-Royce Phantom

For the 2025 model year, the Rolls-Royce Phantom price starts at around $475,000. That’s for the standard Phantom Series II, which already includes a V12 engine, premium leather seating, and state-of-the-art technology.

Extended Wheelbase (EWB) Price

If you want even more space in the rear seats, the Phantom Extended Wheelbase (EWB) is a great option. The starting price for the EWB version is about $550,000, but with custom upgrades, it can go well beyond $700,000.

What Affects the Rolls-Royce Phantom Price?

Several factors can impact the Rolls-Royce Phantom price, depending on how you choose to design and customize your car.

1. Bespoke Customization

Rolls-Royce offers endless possibilities when it comes to personalization. Want a specific paint color? A custom-embroidered headrest? A hand-painted coachline? All of these bespoke features can add $100,000 to $300,000 (or more) to the final price.

2. Premium Materials

The materials inside and outside your Phantom make a big difference. Rolls-Royce uses the highest-quality leather, rare woods, and precious metals. Some owners even add gold or diamond accents, which can make the car even more valuable.

3. Advanced Technology and Features

The Phantom already comes with plenty of advanced tech, but you can always add more. Popular options include a starlight headliner, rear entertainment systems, and enhanced privacy features. Each add-on bumps up the price.

4. Limited Editions and Special Models

From time to time, Rolls-Royce releases limited editions of the Phantom. These exclusive models often feature rare designs and themes and can cost $1 million or more.

Revisiting the Rolls-Royce Phantom VII: A Look Back

Before we had the modern Phantom Series II, there was the car that started it all for a new generation of Rolls-Royce vehicles: the Rolls-Royce Phantom VII. For anyone interested in how the Phantom became the symbol of ultimate luxury and craftsmanship it is today, it’s worth taking a closer look at this groundbreaking model.

The Phantom VII played a huge role in bringing Rolls-Royce back into the spotlight in the early 2000s. At a time when the brand was undergoing big changes, this car redefined what it meant to drive—or be driven in—a Rolls-Royce.

What Made the Rolls-Royce Phantom VII So Special?

There’s a reason why automotive experts and car enthusiasts consider the Rolls-Royce Phantom VII to be one of the most important luxury vehicles ever made. It wasn’t just a new car—it was the beginning of a whole new era for Rolls-Royce. Here’s what made it stand out.

The First of a New Era

The Phantom VII was introduced in 2003, marking the return of Rolls-Royce as an innovator in the luxury car world. This was also the first model developed after BMW took ownership of the brand. It was a major turning point.

• New Ownership, Same Heritage: When BMW acquired Rolls-Royce, they made a promise to respect the brand’s rich history while also bringing in advanced engineering and technology. The Phantom VII was the first car to deliver on that promise.
• A Bold Relaunch: This car reintroduced Rolls-Royce to a new generation of buyers who wanted both classic luxury and modern performance.
• All-New Factory: Rolls-Royce even built a brand-new, state-of-the-art factory in Goodwood, England, to produce the Phantom VII. This is where all Rolls-Royce vehicles are still made today.

Common Question:
Was the Phantom VII completely new, or based on an older model?
The Phantom VII was a totally new design from the ground up. While it kept the spirit and style of older Rolls-Royce cars, it was built with modern materials, technology, and engineering.

Blending Classic and Modern Design

The Phantom VII perfectly blended Rolls-Royce’s traditional style with the latest in automotive technology.

• Timeless Exterior: The Phantom VII had a commanding presence with its long, elegant shape and the classic Rolls-Royce grille (known as the Pantheon grille). It also featured the iconic Spirit of Ecstasy ornament on the hood.
• Modern Engineering: Underneath its classic design was a modern marvel. The Phantom VII had an advanced aluminum spaceframe chassis that made it lighter and stronger than many other large luxury cars.
• Smooth V12 Power: It came with a 6.75-liter V12 engine that delivered smooth, effortless power. The goal wasn’t speed—it was to provide a ride so smooth it felt like gliding, no matter where you sat in the car.

Common Question:
Was the Phantom VII fast?
The Phantom VII wasn’t built for speed like a sports car, but it could still move quickly for its size. It went from 0 to 60 mph in under 6 seconds. More importantly, it offered smooth, quiet acceleration that made driving feel effortless.

Leading the Way in Customization

The Phantom VII was also the first Rolls-Royce to offer a truly personalized buying experience. This was the official launch of Rolls-Royce’s Bespoke Program, which allowed owners to create a car that reflected their personality and taste.

• Unlimited Options: Buyers could choose from thousands of paint colors, different types of wood veneers, and dozens of leather options. Rolls-Royce would even create a custom color or finish based on something personal—like a favorite flower or family crest.
• One-of-a-Kind Interiors: Many Phantom VII owners opted for unique embroidery, monograms, and even custom artwork inside the car.
• Attention to Detail: The customization extended to the smallest details, from the design of the dashboard clock to the type of stitching on the seats.

Common Question:
How customized could the Phantom VII be?
There were almost no limits. If you could imagine it, Rolls-Royce could probably make it happen. Some owners even had custom picnic sets, jewelry compartments, or champagne coolers built into their cars.

Technology That Was Ahead of Its Time

While the Phantom VII looked classic on the outside, it was loaded with advanced technology for its time. Rolls-Royce focused on making sure the technology improved comfort and convenience without distracting from the car’s timeless style.

• Air Suspension: The Phantom VII came with an advanced air suspension system that automatically adjusted to road conditions. This gave passengers a ride that felt like floating on air.
• Whisper-Quiet Cabin: Rolls-Royce added extensive soundproofing to keep the cabin incredibly quiet. This included double-pane windows and special insulation materials.
• Modern Infotainment: The car featured a modern infotainment system (for the time), with a hidden screen in the dashboard and controls that were easy to use without taking away from the car’s elegant design.
• Safety Features: It included features like parking sensors, adaptive headlights, and a sophisticated braking system.

Common Question:
Was the Phantom VII a difficult car to maintain with all its tech?
Not really. Rolls-Royce designed the Phantom VII to be as reliable and user-friendly as possible. And for owners, Rolls-Royce offers excellent service programs that take care of everything.

How the Phantom VII Set the Standard for Today’s Rolls-Royce Phantom

The Rolls-Royce Phantom VII wasn’t just a successful model—it was the blueprint for everything that came after it. The success of the Phantom VII gave Rolls-Royce the momentum to create newer models, including the Phantom Series II we see today.

Here’s how the Phantom VII shaped today’s Phantoms:

• Craftsmanship: The hand-built quality of the Phantom VII set the expectation that every Rolls-Royce would be made with the same care and precision.
• Bespoke Personalization: The Bespoke Program launched with the Phantom VII has only grown. Today, customers can personalize every inch of their car, just as they did back then.
• Effortless Driving Experience: The Phantom VII’s smooth V12 engine and air suspension became hallmarks of Rolls-Royce engineering. They’re still part of what makes the Phantom Series II so enjoyable to drive.
• Quiet Luxury: Rolls-Royce perfected the concept of a quiet, peaceful ride with the Phantom VII—and they’ve continued to build on that in newer models.

The Phantom VII’s Lasting Legacy

The Rolls-Royce Phantom VII was much more than just a car. It marked the rebirth of Rolls-Royce as a modern luxury carmaker that still respects its incredible heritage. It brought together classic design, modern technology, and unmatched craftsmanship in a way that few cars have ever done.

For many owners and collectors, the Phantom VII is a prized piece of automotive history. And for those considering a Phantom today, knowing the story of the VII makes you appreciate just how far the Phantom has come—and why it continues to lead the way in luxury.

How the Rolls-Royce Phantom Compares to Other Luxury Cars

When you look at the Rolls-Royce Phantom price, you might wonder how it stacks up against other luxury cars like the Bentley Mulsanne or the Mercedes-Maybach S-Class.

Why the Phantom Stands Alone

The answer is simple: Rolls-Royce offers something completely different. The Phantom isn’t mass-produced. Each one is built by hand and designed to the exact specifications of its owner. It’s not just a car; it’s a work of art.

Rolls-Royce Phantom Price Trends and Resale Value

When people talk about luxury cars, one question often comes up: Do they hold their value? In many cases, high-end vehicles can lose value quickly, but the Rolls-Royce Phantom is a little different. Thanks to its craftsmanship, exclusivity, and reputation for quality, the Phantom often holds its value better than other luxury cars.

If you’re considering buying a Rolls-Royce Phantom—or already own one—you might wonder what happens down the road when it comes to resale value and long-term investment. Let’s break it down.

Do Rolls-Royce Phantoms Hold Their Value?

The short answer? Yes, many Rolls-Royce Phantoms hold their value well, especially compared to other luxury cars in the same price range. While most vehicles start losing value the moment you drive them off the lot, a Phantom is a different story.

Here’s why:

• Limited Production Numbers: Rolls-Royce doesn’t mass-produce cars. Fewer Phantoms are made each year, which keeps demand high.
• High-Quality Materials and Craftsmanship: Because the Phantom is built to such high standards, it can last for decades with proper care.
• Timeless Design: Rolls-Royce cars are designed to look elegant for years to come. They don’t follow trends—they set them. That means a Phantom doesn’t look “outdated” like many other cars do.
• Prestige and Brand Reputation: Owning a Rolls-Royce comes with a sense of prestige. There’s always a market for pre-owned Phantoms among collectors and luxury buyers who want that status at a slightly lower price point.

Common Question:
How much value does a Rolls-Royce Phantom lose after purchase?
While it varies, Phantoms tend to lose value at a slower rate than most luxury cars. After five years, a well-maintained Phantom may retain around 50% to 60% of its original price, which is higher than many other high-end vehicles. Some rare models or limited editions may even appreciate over time.

Long-Term Value: What You Need to Know

Buying a Rolls-Royce Phantom isn’t just about having an amazing car to drive today. Many owners think of it as a long-term investment. Some people hold onto their Phantom for years, and in many cases, they pass it down through generations.

Here’s why a Phantom can be a smart long-term buy:

• Bespoke Features Make It More Valuable: A Phantom that’s been customized through Rolls-Royce’s Bespoke program often commands a higher price on the resale market—especially if the design appeals to collectors.
• Limited Editions and Special Series: Rolls-Royce sometimes releases special edition Phantoms that become highly sought after. These can sell for more than their original price if they’re kept in excellent condition.
• Low Mileage Adds Value: As with any car, a Phantom with fewer miles on it typically sells for more. But because many Phantom owners don’t drive their cars often, there are plenty of low-mileage options available.
• Service and Maintenance Records Matter: A Phantom that’s been regularly serviced and maintained by Rolls-Royce dealerships or certified service centers tends to hold its value much better than one without a history of care.

Common Question:
Is a Rolls-Royce Phantom a good investment car?
If you’re looking for a car that can hold its value—and in some cases, increase in value—the Phantom is one of the better options in the luxury world. While it’s still a car and cars typically depreciate, the Phantom often stands out for its long-term value.

What Impacts the Resale Value of a Rolls-Royce Phantom?

Several factors can influence how much your Phantom is worth if you ever decide to sell it. Knowing these can help you make smart decisions when buying or maintaining your vehicle.

1. Condition

• A Phantom in excellent condition—both inside and out—will always be worth more. Scratches, dents, or worn interiors can lower the price.
• Keeping the car clean, regularly serviced, and stored properly (preferably indoors) will protect its value.

2. Customization and Options

• While personal touches through the Bespoke program can add value, they need to have broader appeal. For example, a tasteful custom paint color or interior is more valuable than highly specific personalizations that may not appeal to other buyers.

3. Mileage

• Low-mileage Phantoms are typically worth more. Many owners treat their Phantom as a special occasion vehicle rather than an everyday driver, which helps keep the mileage low.

4. Limited Editions and Collectibility

• If you own a rare or special edition Phantom, collectors may pay a premium. Examples include anniversary editions, one-off commissions, or Phantoms with unique collaborations (such as with famous designers or artists).

5. Service History

• Documented maintenance records from an official Rolls-Royce service center boost resale value. Buyers want reassurance that the car has been well taken care of.

Common Question:
Does color affect the resale value?
Yes, color can make a difference. Classic colors like black, white, or silver often have broader appeal. Highly unusual colors may attract a smaller group of buyers unless the color is tied to a limited edition or special feature.

Passing Down a Rolls-Royce Phantom: More Than Just a Car

Many Phantom owners see their car as more than just transportation—it becomes part of their legacy. Thanks to Rolls-Royce’s reputation for durability and quality, a Phantom can easily be passed down from one generation to the next.

Here’s why people view their Phantoms as family heirlooms:

• Timeless Design: The Phantom’s style is classic, not trendy, so it looks just as good decades later as it did when it was new.
• Build Quality: Rolls-Royce uses only the best materials and engineering, making sure these cars can last for many years if properly maintained.
• Personal Story: Because many Phantoms are custom-made, they often hold sentimental value for families, representing something more than just a car.

Common Question:
How do you keep a Rolls-Royce Phantom in good condition for the next generation?
Regular maintenance is key. Rolls-Royce offers service packages and extended warranties that can help. Storing the car in a climate-controlled space and driving it regularly (but not excessively) helps keep everything running smoothly.

Is a Rolls-Royce Phantom a Smart Purchase for Long-Term Value?

The Rolls-Royce Phantom price reflects its status as a top-tier luxury vehicle, but it’s also a car that can hold its value better than many other high-end brands. Whether you’re looking at it as a smart long-term investment or a family heirloom, the Phantom has proven time and again that it’s built to stand the test of time.

If you take care of your Phantom, keep the mileage reasonable, and stay up-to-date on maintenance, there’s a good chance you’ll enjoy a solid return on your investment—whether through resale or the satisfaction of handing down an iconic piece of craftsmanship.

Final Thoughts on Rolls-Royce Phantom Prices in 2025

When it comes to luxury cars, the Rolls-Royce Phantom price reflects the level of craftsmanship, exclusivity, and personalized service you’re getting. Whether you choose the standard Series II starting at $475,000 or go all out with custom features that push the price over $1 million, the Phantom offers an unmatched experience.

If you’re ready to design your own Phantom and explore all the options available for 2025, contact us today. Our team is here to help you create a car that’s truly yours, built to reflect your taste and style.