Rolls-Royce Buyers: the Next Generation

Not too long ago, whenever you saw a Rolls-Royce, you could probably assume the owner was a wealthy, older person and/or perhaps a retired golf aficionado. A lot has changed in the world of Rolls-Royce owners today. In almost every major city in North America, the luxury brand is attracting younger people (male or female) who have more disposable income than others their age of previous generations, and they love luxury cars. This change in demographics of people who love Rolls-Royce vehicles is because of the way the company markets its luxury car. After all, it is a sign of wealth, splendor, luxurious style, and class to be among Rolls-Royce buyers.

WHAT IS THE PERCENTAGE OF YOUNGER OWNERS?

As to how many young people own a Rolls-Royce, that percentage is not fully known because the company does not divulge confidential information about Rolls-Royce buyers, but the younger more public faces are leaning towards the brand.

YOUNGER OWNERS REVEL IN ROLLS-ROYCE COMFORT AND STYLE

Polls reveal that while the younger people like the Rolls-Royce brand because it is comfortable, smooth, and quiet, at the end of the day it is all about prestige and pleasure. In 2021, a record-breaking 5,600 Rolls-Royce vehicles were sold globally, and the average age of its customers was only 43. The younger Rolls-Royce buyers, unlike their older counterparts, are more willing to flaunt their car and wealth. Some of these include successful real estate agents, those who have struck it big in the world of Silicon Valley or they have developed a great startup with enormous potential.

A ROLLS-ROYCE IS A CHIC ASSET AND IMPRESSIVE

With a base price of nearly $400K, younger Rolls-Royce owners consider the cars an asset and a vital component of their business. Most young people state that having a Rolls Royce can impress customers, help build trust, and portray a mark of success.

ROLLS-ROYCE GAINING ATTENTION FROM YOUNGER BUYERS

There are few other luxury car brands with as young a clientele of Rolls-Royce buyers. Polls show that Rolls-Royce attracts a significantly higher percentage of people under 45 than other exotic brands, like Audi, Lexus, BMW, and even Lamborghini.

Rolls-Royce owners are a diverse group of young people, including elite athletes, celebrities, entrepreneurs, real estate agents, entertainers, musicians, and successful businessmen. For the most part, these are not individuals who have had well-paying jobs and saved their money but those who have struck it rich in their profession.

ROLLS-ROYCE HAS GONE HI-TECH AND ULTRA-MODERN TO GAIN ATTENTION

One of the biggest influencing factors for buying a Rolls Royce is that a lot has changed with the luxury car. It no longer reflects sedate luxury cars only for older people. The latest Rolls-Royce vehicles are hi-tech, have superb aesthetics with modern design, and stand out in the crowd. Another feature of the latest Rolls-Royce models is that they are smaller than their predecessors, but yet still come with all the razzmatazz of older cars. They look sleek, cool, and sporty. Finally, the manufacturer has created Rolls-Royce models for younger people, especially those with families. Such models include the Cullinan SUV, which is a practical vehicle, is less ostentatious on the road, fits better on roads with other cars, and looks young and fresh.

To attract younger buyers, Rolls-Royce has introduced the black base package option, which offers less flashy exterior options compared to the traditional bright chrome of traditional Rolls-Royce automobiles.

EXCLUSIVE WHISPERS APP

Finally, Rolls-Royce vehicles have their own social media app, called Whispers – available only to Rolls-Royce owners. It permits them to interact with other owners and discuss the various trends in the world of luxury cars.

No matter what reasons you may have for buying a Rolls Royce, you have to preorder it at least a year ahead of time and have at least $400,000. Add in all the options, and the car is yours for around $600K minimum. To explore more Rolls-Royce options and to learn more about where Rolls-Royce is trending in the future, visit Braman Motorcars and/or call them at 1-561-203-8780 today.